___From loden coats to miniskirts [Valuch Tibor: A lódentől a miniszoknyáig- ...]___Back
 Tibor Valuch:
A lódentől a miniszoknyáig—fejezetek a XX. század második felének magyarországi öltözködéstörténetéből (From loden coats to miniskirts—chapters from the history of dress in Hungary in the second half of the 20th century)
Budapest, 1956-os Intézet/Corvina Kiadó, 2004, 198 pp. (In Hungarian)


The book covers the history dress, clothing, fashion, garment supplies and consumption in Hungary from the 1940s to the end of the 1980s and sheds light on the social background and system of relations behind these. One central subject is how the dress customs of particular people and social groups change. What role did fashion and dress play in daily life in the decades that followed World War II? How did behaviour patterns and social norms change? What characteristics did the strengthening of consumer awareness have in relation to dress?

The volume, which draws on the contemporary press, archive documents, consumption statistics, pamphlets of advice to households and market research of the time, is richly illustrated.

The book was written with the support of a János Bolyai Research Scholarship, the 1956 Research Group of the Hungarian Academy of Sciences’ Institute of Social Research, the National Research and Development Programme, and Fund T 037399 of the National Scientific Research Base Programme. Publication was supported by the College of Information Dissemination and Environmental Culture of the National Cultural Base Programme. Várható megjelenés: 2004. november

Contents:

Foreword

I. Introduction

I. 1. Dress and fashion in general

I. 2. Periods and changes in the post-1945 history of Hungarian dress

I. 3. Questions and interpretations


II. The post-war years

II. 1. Urban dress, clothing supply and fashion in the latter half of the 1940s

II. 2. Characteristics of peasant dress


III. The ‘fifties’

III. 1. ‘Nationalization’ of dress and fashion

III. 2. Trade and clothing supply in the 1950s

III. 3. Some characteristics of clothing and clothing supply

III. 4. Ostensible lack of change in rural dress


IV. The first decade of the Kádár era, 1957–68

IV. 1. Urban dress and ‘normalization’ of fashion

IV. 2. Clothing supply, consumption and trade in the 1960s

IV. 3. Some characteristics of dress customs and urban clothing

IV. 4. Villages ‘changing clothes’


V. The long decade of the 1970s

V. 1. Consumption and clothing after 1968

V. 2. Supply, trade and department stores

V. 3. Changes in dress and fashion in the 1970s and 1980s

V. 4. Dress on holidays and weekdays

V. 5. Rural dress in the 1970s and 1980s


VI. Looking outwards—changes in the second half of the 1980s


VII. Instead of a summary


VIII. Appendix



Bibliography

List of abbreviations

Glossary of clothing and fashion terms used

List of illustrations


Please send comments or suggestions.
Copyright © 2000 National Széchényi Library 1956 Institute and Oral History Archive
Last updated:  Monday, 18-September-2006

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